Hello!
I'm Liu (rhymes with "View"). I have 17+ years of experience creating results-driven, beautifully-crafted marketing communications. I've worked for large and mid-size advertising agencies in Boston, serving national and regional brands in the health care, financial and retail categories. In April 2020, I moved my talents to work in-house for an exciting, mission-driven SaaS company.
I’m obsessed with craft and setting teams up for success. Over the years, I've mastered
the delicate balancing act of creativity, data and business objectives and bring extensive experience in virtually every brand touchpoint.
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I grew up in Brazil (eu falo Português) and share a loving home with my arcade-loving husband and two incredibly cute kids.
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Thanks for reading, and please be in touch.
Places i've been
2020 - Present
Creative Director, Workhuman
2016-2020
Associate Creative Director, Merge Boston
2013-2016
CEO, Baxter Household
2007-2013
Senior Art Director, Hill Holliday
2002-2007
Art Director, MMB
1998-2000
Jr. Art Director, FischerAmerica, Brazil
Things people have said about me
“You're so squishy!” - sassy daughter
“Clients love her work. Co-workers love her work. I do not have to worry when Liu is on a project. And I rely on her to provide creative direction to those more junior when I am not available to do so.” - happy manager
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“The work product that Liu produces is second to none. She does this with such patience when circumstances or clients are challenging. She is also the ultimate team player.”
- happy manager 2
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“I've already learned so much from you in a short time! I really appreciate that I can always connect with you to talk through a concept or design and come away with such thoughtful feedback. Your insights make projects better for everyone involved whether it be the design or the overall experience. Also, thank you for checking in consistently to see how we are doing in general, whether it be workload or life!” - happy direct-report