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AIG
Multinational insurance corporation
operating in over 80 countries.
BRIEF
As one of the leading innovators in the corporate insurance business, AIG wanted to create awareness among C-Suite and brokers about what the company stands for and what it does for businesses and people.
Interactive banners within Google Display Network (such as the lightbox above)
offered an overview of AIG's latest product innovations.
In partnership with the Washington Post, AIG content was served to consumers already engaged
on a related topic. This approach increased AIG's exposure to a highly sophisticated audience.
Display units highlighted feature products with illustrated mini-animations.
Visually arresting print was created to help communicate AIG's leadership and forward momentum.
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