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Bank of America
Banking and financial services leader
with over $2.35 trillion in global assets.
BRIEF
Coming out of the great recession of 2009, the Institutional Retirement division of Bank of America Merrill Lynch was looking for a campaign that would signal, loud-and-clear, no more business-as-usual.
The "Retire the Status Quo" campaign helped establish the brand as an innovator in
Institutional Retirement by breaking graphic and language clichés in the category.
The result is a graphically unique and powerfully written, multi-platform campaign.
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