Canaccord
genuity
Global investment banking and financial services provider.
The largest independent dealer in Canada.
BRIEF
As the merger between Canaccord Financial and Genuity Capital, the company was seeking a new logo and visual identity to represent them as a unified, forward-thinking company. The new brand was successfully launched in North America, Europe, Asia and Australia.
Before
After
The old logo was made of two typographically distinct company word marks that were hard to use at a
small scale and in digital contexts. The new logo is the expression of a unified organization, driven by client success.
The style was designed to create feelings of strength, innovation and professionalism.
Corporate
Business Sub-brands
It introduces a modern monogram created to reflect core brand values: approachable, collegial, client-first.
The monogram also allows more flexibility and legibility as it seamlessly integrates the company's verticals.
A brand designed to live online and offline in multiple formats.
A forward slash, representing the company's driven personality, is the graphic signature of the brand.
Applied in a variety of materials across multiple platforms, it also helps brand stock photography.
